I think it's a smart choice to release the right song next. When Lana released National Anthem as a single and Summertime as a Euro single, that was a mistake. I still am disappointed that a remix is what gave Lana the success for that song. If Summertime were put through as fourth single internationally, it would have been received better than National Anthem.
So Shades of Cool, Brooklyn Baby and the Ultraviolence would be better. Not SoC, UV and then BB.