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I really love Charli's more "hypnotic" or "mantra"-esque music where she repeats lyrics ad nauseam or the production is just a couple of sounds looping so I'm living for this record so far. It also fits so well with the brat theme, and it really all clicked for me with the 360 video. I live for so many of the girls that fit that irreverent it girl archetype, but it does come with a bit of an "in" crowd. You have to be in the right pockets of the internet to know who most of those girls are, but once you're there it becomes this echo-chamber of praise: MOTHER! ICONIC! SO UNSERIOUS! OBSESSED WITH HER!. You have to "drink the kool aid" so to speak and any rando who stumbles in to comment something like "who is this weird person" is usually met with rage or how dare you, and I feel like she recreated that sort of reaction with the album cover. "The girls that get it, get it" personified and then weaponized.

All the singles sounds like this to me:

Sorry for the think piece, but all that to say, I love the concept and execution of this era so far.

10 minutes ago, twitter said:

I mean, Charli just sold out a couple 5k capacity venues in under an hour today and Troye was already selling out Radio City in 2018. There are a lot of 12k-15k capacity arenas that I think they could sell out.

Most of the venues she sold out today are around 2k-3k capacity. Any of the venues that are 5k are flex spaces, meaning the space CAN hold up to 5k but does not necessarily mean that's how many tickets were on sale.

I agree I think they could do smaller arenas, but they won't be playing MSG or anything like that. It's also smarter to play smaller venues that will be guaranteed to sell out with the option of adding extra dates as opposed to single date arenas they have to push to fill IMO.

30 minutes ago, KillForLove said:

that's why she's doing a joint tour <3

Even if it's a joint tour with Troye, I still don't see them playing arenas. Probably big theatres like Radio City Musical Hall (6,000 cap.) at best. Charli and Troye can not move 20,000 tickets a night in multiple cities. 

Everyone is taking these tweets really seriously, and I'm like 95% percent sure it's a stunt. From the era kicking off with a list of ridiculous PR tactics she should try, to the tiktok of someone bashing her head against a sink because she's "tweeting" again that's posted days before she tweets this.

If the album rollout is going to be long, she needs ways to keep her name in the conversation, and sharing a series of "hot takes" that centers around her album cover, where every post is getting 1.5 million views within a few hours is a pretty smart way to do that. I think Charli can be a lot, but I also think she's a bit more self aware than most people assume.

People put too much stock into "will this controversy hurt her?" when controversy is currency in today's music landscape, especially when most of today's audience has the attention span of a goldfish. By the time the album comes out it'll end up being "She's a bit cringe/annoying but the album slaps", etc. 

Can someone point me in the direction of the Hot In It leak? I've checked all my normal sites and can only find the snippet.