Someone on Facebook commented that it seemed like the cover is sooo glossy and happy that it's sarcastic. That the concept might be: everyone wants to seem so happy on perfect on the outside (like on social media), but on the inside it's all messed up.
I thought that was an interesting idea and I think it's something Lana would do.
Or maybe I'm just hoping for that, since otherwise the cover is a bit....much for me.