Exactly.
At first i thought they have some sort of great strategy for her this era, but it's turning out to be a bit of a mess.
The messy, ever changing VAGUE release date for "West Coast" and The album itself. (the mess that was her website when they updated it with the false dates)
I think that Interscope didn't expect "West Coast" to do as well as it did in the U.S .That's why there was no american radio premiere or any sort of radio deal, no big promo at the launch week either.
I think they thought "West Coast" is going to be another Ride.
They underestimated HA POWAH.
The same thing happen with her U.S tour.
They have to add more dates and expand some of the venues because they didn't expect the huge demand for her.
This is like de ja vu.
It happened before when Young and Beautiful was released.
If I remember correctly, the song was supposed to be sent to radio station for airplay a month before the film. but they didn't bother because they thought it's going to flop digitally.
But they were wrong as the song shot to the top 10 on iTunes and like ONE DAY later.
They advertised it on ALLACESS for immediate impact to radio stations but it was too fucking late because the song peaked digitally already.