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kitschesque

HMLTD

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HMLTD, formerly Happy Meal LTD, are the in-your-face sado-glam, hyper-individualist artpop collective who won’t take ‘eh?’ for an answer.


Over three singles – the hype-questioning ‘Is This What You Wanted?’, 
the visceral ‘Stained’ and Tarantino-gone-Rocky Horror western banger ‘To The Door’ – HMLTD have built their own inclusive cult community by drawing on every strand of outsider pop’s shock-and-awe tactics, from Ziggy Stardust through New Romanticism to The Prodigy and Peaches. “The fundamental idea behind the live show is that it exploits every sense rather than just the ears,” explains Spychalski. “Even down to how things smell in the room. At one of our shows we filled all the ashtrays with burning hair.”

 
As a band who have angels handing out lipsticks at the door of their gigs, HMLTD are a key new component of the current gender revolution, but by embracing and challenging pop’s formulas on tracks like ‘To The Door’ they aim to impact mainstream culture just as fundamentally. They speak of a “wider movement”, of a “rebellion against categorisation”. But mostly they yearn for a new form 
of beauty. HMLTD: gorgeously grotesque.
 
Full article HERE.
 
 

 


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