I honestly do not think she is declining. She's doing really good for using no promotion and for not doing as much with the albums like music videos, etc. Now, this is a really important summer for her since she's performing at 12 music festivals. Promo, promo, promo. I assure you, the people at the festivals will say "Let's go watch Lana" since she's a big name at all of the festivals. December 2015, Lana said she is already planning her next album according to NME and directlyrics. She's planning to release a more "New York style" album which will be more upbeat and less "California" dreamy. I'm thinking this will be more Born to Die/Unreleased style which will definitely be radio material.
