Anyways, I think Lana will return to her hip hop routes even more so this era esp after the release of HBTB. I guess she posted Rihanna's video on Honeymoon instagram for a reason. HBTB is a very radio friendly pop trap urban song. As soon as I heard that they played the song at iHeart..I knew immediately that it's going to be very commercial. And it is. I can see it being HUGE on radio and it will probably end up being her biggest hit tbh. I was hoping for iheart radio deal because it was played there already and the fact that she's under new management now. CAM management. The Weeknd song with Lana is also very urban and commercial and probably be another hit before the album drops. I foresee her being huge this era.