It's Feb 1st, early morning in LA.
Lana hops on her new instagram account @/oceanblvd. She was kind of iffy about the idea when Ben suggested it, but he really sold TAP's ideas for the album campaign.
She can barely paste the pre-written statement out of excitement.
It reads:
"Here's a little something we made for you - a small bite of what's to come. And this Friday you'll get a better taste with A&W. Savor it! ❤️"
The caption refers to a 2-minute trailer for the upcoming album, featuring the title track and a couple of yet unheard ones - Sweet, Fishtail and a little tease of A&W, the upcoming single. It plays out like a catty short film. Cute and funny.
She posts the video.
LanaBoards runs rampant, the site is lagging, people are double-tripple-posting. 56 new pages added to the pre-release thread.
It's been 1 hour since the trailer dropped, the smoke is clearing.
A user asks: ""Sooo....is Eclipse gonna spill on A&W? "