Thinking about how important it was that she released the title track first...so much of that song is concerned with cultural memory and the very human desire of not wanting to be forgotten to the the labyrinth of history, and after listening to A&W, I get this sense that this album is Lana's metaphorical swan song (not literal, and no, not into retirement either); it's her loud declaration/expression of her dedication to her music and her art that will cement her as a force of nature in the music industry. Her Ray of Light, so to speak.