What is the rationale behind the decision to just throw it up on itunes, with no change to the website, no tweet, no instagram, no NOTICE for itunes, no buildup? I mean I know the leak threw a wrench in the plans. But you could at least try to build up some awareness and momentum for this. I wouldn't even know about the song being available if it wasn't for this board - and I am sure most people don't even know a new album is coming. I'm honestly confused. Is it a mistake that it popped up on itunes?