What did she possess in 2016 that she doesn't anymore?
Her recent scandals are cringeworthy, and I really have no comment on them at this time.
I'm sure Lana was proud to release Born To Die under a major label and get the push she deserved and was able to refine her aesthetic and give us some great moments, but that doesn't mean she wasn't struggling personally. She was awkward and cute and shy because she was new in the industry and was just learning to navigate her way through it. In that process and with the release on Born To Die, critics were really rude to her and it made her even more of a recluse. UV is a big "fuck you" to her naysayers, but even that era drew heavy criticism for her, which is probably why Honeymoon got even less promo. Most stans know this, but this post makes me believe you don't.
If the problem is promotion ie surplus visual content, TV interviews and performances get it elsewhere. Lana has predominantly been promoting her music through pure sales, online promo, streaming and print since Ultraviolence. As far as her being Hollywood, she does not sell perfume, make up, skin care, jock straps, Oreo's, etc. She's naturally immersed with Hollywood but she has never been a Top 40 artist like Lady Gaga. So please sis.
Anyway I would love for her to do more stuff like Honeymoon.