I'm sure this has already been discussed in detail so sorry if I missed it and I'm being redundant, but just wondering if people think her deactivation of her socials was sudden or if she was planning it after giving details about BB release? I mean I can see if it was something she wanted to do for a while giving album news, but it does seem a little random. She seemed to be far more active in posting about BB than she was with COCC, plus she was doing other stuff like that post of her passport/visa pics and the pic outside Capitol. Either way, I'm happy to see her stepping back to prioritize her personal life and her projects. I personally don't think an artist's social media is super important unless to announce projects/spread awareness for important causes. Selena's social's (apart from Tik Tok) are run by her assistant plus Lorde has still managed to stay relevant in her album cycle w/o any social media of her own. Even with Reputation, Taylor did like zero promotion and it still managed to be one of her strongest and most distinctive eras. Plus I doubt Lana will deactivate her Honeymoon account which will always be a cool archive for fans to look back at. As always, the music is the most important part and I'm so looking forward to this album