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Okay, I just realized that since Quavo is posting the video on his channel, this really probably isn't a Lasso track.

Finally, a voice of reason.

Yeah. Guess the song drops first, then the MV.

Quavo's YouTube SEO copy for Tough: Premieres Jul 3, 2024 #Quavo #LanaDelRey #Tough Stream "Tough": https://quavoxldr.lnk.to/tough #Quavo #LanaDelRey #Tough Directed by Wyatt Spain Winfrey, Quavo & Lana Del Rey Edited by Lucas Cook Follow Quavo Here is the guy's website: https://www.wyattspainwinfrey.com/ Basically, he directed mucho Migos/rap MVs. Still no official info on who the song's producer is.

Not sure if it's been posted, but Quavo has a YouTube countdown to the video all set up! https://youtu.be/ZkITTCz1mhk?si=F0mbkaOBkLZGEvE- "Premiers in 10 hours" If the link is not working, just hit Quavo's account.

American Queen: great song title! Especially just after American Whore. American Queen: terrible album title! Hopes she sticks to Lasso.

This has been fun guys! Lots and lots of drama 💀 See y'all in 7 hours for the drop of the century!

We just want her popularity, reputation and financial success to match her talent, that's all. There's something super satisfactory about Lana getting that kind of attention and numbers that are usually reserved for trash artists like niki minaj. it's like justice is served

Ok so the Weeknd just teased a new video / possibly era on his socials. hopefully he doesn't drop something tomorrow and kill the tough buzz.....

thank god

Wutt? Jack produced Tough? Counfirmed? i'm gonna think he's produced the acoustic version.

god i hope the video wont be 3 mins of acoustic guitar snooze fest before the banger starts. please not another cancy necklace situation with 7 minute of quality footage and low streams.

I got an email from lana's website. It says "Out tomorrow July 3d, 9 AM PST / 5 PM UK there's also a trailer for the video

I'd prefer mirror too. But there's no chance a Quavo x Ldr b side is not Quavo related. It'll be fly away or sth else quavo coded

This time tomorrow guys. The single is dropping on the 4th of July. So, midnight after July 3rd ( at the earliest).

It's dropping on July 4th. So, midnight after July 3rd. That's what they said, no? Still two full days to go at least here where I live.

I reckon it's a one-off single vinyl, which you can buy off either one of their stores. But it'll end up on Lasso as Interscope will insist on it.

And three 8 inches to me, please.

i really hope she ads it to lasso. also, if it's confirmed to be on lasso, then that means the album is coming within 2-4 months, maybe 6. If tough is a one-off, we could be seeing lasso next year... Also, let's face it, tough will be the first bonafide bop and hit on a lana record since doin ' time. that'd be great for streaming numbers, and her overall discography. lastly, it'll mean lasso is more than just a by-the-book country record. I pray to god it's a lasso track.

3 mins has been a standard runtime for a pop song for a while. Example: Sabrina Carpenter's Please, Please, which is no. 1 now). Many songs are now even shorter at 2.30 or 2.45. This is why Say Yes to Heaven bridge was cut. As much as I'd love a long outro on Tough, 3 mins will do better. We're lucky if we even get a bridge.

3 more days guys, and we'll finally have this one our phones!

I am obsessed with "Good luck, Babe!" This, Billie's Chihiro's and Beyonce's Bodyguard are my three favorite songs of the year. What a perfect pop song. I think she has a lot of potential. She's also giving Kate Bush, and I love that.

It'd be hilarious if the track is not all that when it finally drops 😂 after all this waiting and hype

this 100% lana seems to say yes to just about any collab idea but 99% of them are not worth her time.

m.i.a. had her first no 1 when she did a collab with travis scott (franchise) in 2020. honestly, tough is even more radio friendly than that song. Franchise is a banger but has a very had edge to it. Like, it's intense. My point is that this could do just as well. But lana should promote it a lot harder.