Lust For Life - Pre-Release Thread

[Off To The Races 2010 demo pls 19,336]

https://www.instagram.com/p/BSwMFz1hh9g/?taken-by=matmaitland

 

so i guess this guy designed the cover?

Looks like

[SuperMegaStan 10,023]

i think it's weird because of the colour... it's so earthy... and makes her look like a wax figure 

but i love it.

[AKASAKA SAWAYAMA 7,886]

chuck is the shit

[SuperMegaStan 10,023]

https://www.instagram.com/p/BSwMFz1hh9g/?taken-by=matmaitland

 

so i guess this guy designed the cover?

young girl chuck strikes again.

[Ultraviolencexo 570]

I can't wait to see what the vinyl looks like and the box set if she does one!

[electra 20,644]

https://www.instagram.com/p/BSwMFz1hh9g/?taken-by=matmaitland

 

so i guess this guy designed the cover?

 

He has a LOT of retro-futuristic montages on his Instagram. I hope that's what the art in the booklets look like, similar to how UV had tons of scenes around NY/California/etc?

[Amadeus 11,334]

i hated the uv cover at first (as half of the people on here) but it grew on me and i think this will grow on a lot of people aswell. the only thing i don't like about it are the colours of the photo and the hm uo cover aesthetic since she never reused concepts of other albums for the visuals of the new one.

 

i hope the other album shoot photos won't just be love behind the scenes pics tho because this seems to be one.

[Goddess 224]

I've never been out of the states before and LFL comes out the day after I land in Rome!

 

Hopefully the stores get it a couple days early like usual so I can listen to it on the 14 hour plane ride haha. My birthday month too, I feel so lustful for life rn tbh.

[Crimson and Clover 22,547]

TWMUG/Lolita remind me the most of the BTD cover, Yayo/Gods and Monsters remind me the most of the Paradise cover, UV/Cruel World remind me the most of the UV cover, Art Deco/Salvatore remind me the most of the HM cover, I wonder what songs on Lust for Life will remind me the most of the album art cover 

[5adboy 5,015]

You just saved my life, this is so much better if she's not releasing an alternate cover 

[ChameleonsouI 178]

[WhiteLinesPrettyBaby 112]

Yeah this is nothing like I was expecting lol. This doesn't remind me of the album trailer at all so I'm a little shocked. Just has different vibes to me

[Flowerbomb 65,595]

Okay I saw the album cover and I am FUCKING SHOOK BEYOND BELIEF. I LOVE IT. OMG. LANA. BBY. I LOVE YOU.

 

Okay now that I've gotten my fangirling out of the way, here's what I like:

 

- Her smile. The golden smile. I'm crying.

- The daisies really bring out the aesthetic.

- The car! What is a Lana album cover without the iconic car?

- She looks so happy, and that makes me happy.

- The font. I have always liked that font. I'm glad she didn't use the god awful font used on the Love promo. Thank you Lana.

- The border gives it a vintage feel, plus it'll look magnificent on vinyl.

 

Lana, I love you so much for not giving us a crappy cover. I knew I could always trust you honey.

[LDR5 2,738]

[C0neyIslandKing 2,206]

Can't wait for the tracklist now more than ever! I love when everyone speculates over the song titles and then seeing how wrong or right our speculations are once the album is out!

[terusama 4,429]

Strap in kiddos, here's my graham4anything style analysis of the covers BTD and LFL.

 

BtD vs LfL Cover Analysis

 

Album Titles

As it's been discussed previously, Lust for Life is probably a play on Born to Die. Both titles feature a verb (if you take "lust" to be an imperative verb rather than a noun), its preposition, and the object of that preposition. Born in order to Die. Lusting in pursuit of Life. There is also a clear semantic contrast between "die" and "life". They're opposites and highlight an opposing focus to ones ideological outlook on life- Am I living just to die, so that my focus is on death? Or am I living for the sake of life, so that my focus in on life? These contrasts probably inform us a bit about the direction Lana is going to take in this album.

 

Covers in Comparison

A few comparisons can be made which lead me to believe that the LFL cover is an intentional harkening to the BTD cover. They both feature Lana standing forward, facing and looking into the camera, in front of a car. Other users here have pointed out that the car appears to be a similar kind to the one on the BTD cover. In both covers she takes up about the same amount of space. Both covers also feature a similar color scheme, with Lana in white, against a blue background. To me these similarities make it clear that she is trying to evoke BTD for a purpose which we will further explore.

 

Covers in Contrast

 

Styling

In the BTD cover, we see Lana in a clean, buttoned up white blouse, perfectly styled hair, large earrings and reddened lips. These details give Lana a clean, manicured look. In contrast, the LFL cover features a lace dress, a more neutral lip, and daisies in the hair, which are placed asymmetrically. This creates a less crisp look, more organic and inviting, less cool and composed. Besides the daisies, the LFL cover features no ornamentation either (like jewelry). In contrast with the large shining earrings on the BTD cover, this would signal a turn away from opulence (which hasn't really been a theme since UV).

 

Lighting

In the BTD cover, the photographer relied on natural lighting for the shoot. Natural lighting creates heavier shadows, putting a good portion of Lanas face in shadow. A shadowed face appears more mysterious. In contrast, on the LFL cover Lana's face has been fully illuminated, and there is little shadowing anywhere on her face. This makes her appear less mysterious, more open, more "transparent" (perhaps a response to years of journalists badgering about "the MYSTERY of lana del rey").

 

Font

The BTD cover makes use of what we've come to know as "her" font, the tall, unadorned, statuesque trademark font. The font is very utilitarian- it has no flourishes at all. It appears cold and uninviting. Contrast with the LFL font which is full of flourishes and personality. This adds a more personal touch to the cover, and makes it appear more genuine and inviting.

 

Tone

In the BTD cover, Lana looks directly into the camera, impressively unexpressive. There is no indication of emotion on her face, so we rely on other cues to determine the tone of the cover- the heavy shadows, the tight styling, etc. On the LFL cover, Lana looks right into the camera and smiles. This very obvious indicator of emotion causes us to look to her to determine the tone of the cover- which would appear to be a happy one.

 

In Conclusion

The comparisons between these covers give us the impression of an evocation of a previous era, but more importantly, the contrasts inform us as to what this evocation means. I believe that Lana intends to give us an album that is antithetical to Born to Die, with an emphasis on life rather than death, on purpose versus futility. Styling and tone choices lead me to believe that this album will attempt to be more genuine, less manicured, and more approachable than previous works.

 

Why the border?

My theory on the border is that it's supposed to look like a polaroid or like we're looking into a television screen, but I'm honestly not sure.

[lana4alwaysAKAsteffy 32]

Only gripe: She should be DRIVING the vehicle!

[Solar Fields 4,163]

Would you rather wait until next year? A month isn't that bad.

I was just playing around

But I am worried that it will be a month of silence with no news or anything

[Off To The Races 2010 demo pls 19,336]

I do not know ... But I have that feeling that put the old logo on this new album for a special reason

[Flowerbomb 65,595]

I'm laughing so hard at most of y'all who were telling us that Tuesday had no meaning. Suck it hoes.