I always feel bad when I see people aren’t liking the direction she’s going in. I respect all opinions and it sucks to be disappointed in your favorite artist’s releases, and I’ve tried to figure out why mid/post-NFR tracks sound so different from her older material.
What I’ve decided is that, especially with the adoption of her spoken poetry, she said she likes almost freestyling and making very few edits to things—just letting them be what they are. I think she lived by this dogma in the beginning with AKA, where everything felt and sounded like it had spontaneous air in the mix.
Once she was signed by a big label, naturally they try to boil it down to a concentrate—cut out any stray frequencies, smooth and condense her voice, have crisp instrumentals keen for radio and movie play, etc.
I had liked Lana’s music in the past, but I really became a stan with the release of Mariner’s and Venice Bitch, because, while I hadn’t heard much from UV or anything at the time, I felt I could hear her true artistry come through in those tracks, with their lo-fi, vocal-center approach. It captured the electricity of a live performance, of an artist creating and breathing in real-time that sounded so different from the slick, airtight productions on the radio or sleek, older material of hers that I was familiar with.
I think she’s leaned even further into that after her work with Jack. We’ve heard her collaborators say that she’s done vocals in one take, or how she literally wrote and recorded White Dress on the spot while Jack played some chords. I think, above all lately, she values organicness—the feeling of catching lightning and bottling up that emotion right away, to present it as it was at that moment in time, and not revisit it. While I agree it has led to some more human “errors” (slightly wrong notes, lags in timing, fuzzy gear playback), I feel this is all so hyper-intentional in her art now, almost like a protest of the modern music industry. It’s almost like her trajectory has been a circle to get back to that spontaneity she felt with AKA.
I really appreciate that art and feel it is true to her acoustic, songwriting soul, but at the same time I see how far that is from the BTD—and even Honeymoon—sound, for example. I definitely feel empathy for the people who don’t love it as much and just wanted to type out my thoughts in case it resonated with anyone. Artists’ journeys have always been so interesting to me, and Lana’s is certainly one of the most uniquely interesting ones we’ve had to witness, as one of the first true viral stars to reigning indie/alt queen of the music counterculture.