Get Drunk

The pandemic situation sure changed the game, with the tours being cancelled. 
 
I see her touring as a compromise with Interscope. Summer festivals bring in lots of money for a short set made mostly of “greatest hits”. Maybe this is why she doesn’t do much of the newer stuff on stage. And even when it’s an arena tour, you’re right, she doesn’t do much of the new songs (she even forgets the words to some of the longest, which is shame... Forgetting the greatest?!?? Come on).
you made valid points about the cash different formats would bring in. Thanks  
 

I could totally imagine Nicole doing a shoot like this 

I’m kind of glad she gave the date I think we’d still be obsessing over the 12-13 month comment if she didn’t.. like every day throughout September I’d be waking up craving a surprise drop. 

I could totally imagine Nicole doing a shoot like this 

Also, lets say Nicole Nodland is back on the scene and was shooting the album art with Lana last week etc. I imagine that would be more costly than Chuck and her iPhone? It seems like the label could potentially have intervened and who knows whats happening behind the scenes.
It's in their best interest to make this album a success, there could be a potential delay in order to film last minute things like visuals, trailers etc. And to get physical copies printed and ready to go.

Imagine something like a blend between these two for the album cover

Following on from the success and acclaim of NFR! I'd imagine she'd be back to where she was in late 2014, the label allowing her more freedom and hence the quick turn around with the release of Chemtrails... (kinda like a Honeymoon 2.0 situtation). Obviously, Lana herself is in a different place when it comes to her career and she isn't required to do to the radio promo, magazine interviews etc. Or even stuff like singles and music videos, obviously the visuals are nice to have as a fan, but I think everybody knows now that Lana is an albums artist and I think she's happiest just dropping music and kinda leaving it. She doesn't even seem to enjoy performing the new material on tours.
My only thing is, I can't imagine Interscope supporting all of this without something in return? Likelihood is, this album won't go #1 and they must know that. There's not gonna be a smash single and I mean are we gonna get a tour next year? I dunno where the cancellation of the NFR! tour left her, when it comes to live gigs etc. But yeah, the only thing they're gonna get from this is probably some acclaim (depending on the music) and money! 
The money comes from sales! I'm just struggling to believe that they're gonna let Lana just drop an album on streaming randomly and then wait for physical copies to be printed etc.

i thought MPG was just a remix he did later on his own

I’m kind of glad she gave the date I think we’d still be obsessing over the 12-13 month comment if she didn’t.. like every day throughout September I’d be waking up craving a surprise drop. 

I think I remember reading that Dan Auerbach said the label hated his mix of Ultraviolence and forced Lana to meet with some more pop producers, but the pop producers didn’t want to change anything so the label ended up putting out Dan’s version. 
 
edit: so yeah, I think the label cares about success a lot more than Lana 

I wonder if that’s what happened with UV and they encouraged her to collab with a popular artist and she obviously chose the weeknd for MPG but chose to leave him off it but gave in for LFL title track

Yeah, they wanted her to work with Adele's producer (at the time)... But, I'm glad she fought for that record. And I believe The Weeknd just did that remix on his own accord, I don't think it was commissioned by the label or he was approached by Lana or anything?

It’s highly possible. Dan also reported that when UV was done, Interscope asked her to meet with Adele’s producer (I think it’s Paul Epstein?!?), to pen a single together. She was furious but caved in. That producer listened to UV and said to Interscope that that album didn’t need any more songs because it was already excellent. 
edit: it’s Paul Epworth lollll ???

Every mariah carey related manifestation results in a curse 

I’m kind of glad she gave the date I think we’d still be obsessing over the 12-13 month comment if she didn’t.. like every day throughout September I’d be waking up craving a surprise drop. 

I’m kind of glad she gave the date I think we’d still be obsessing over the 12-13 month comment if she didn’t.. like every day throughout September I’d be waking up craving a surprise drop. 

If she had said nothing about Chemtrails since last year (no album name, no date, just cryptic Lana posts), I wouldn’t even be bating an eye. She is not good when it comes to her time management (NFR was supposed to be released top of the year, as we all know). But a solid date, an album title, three mentions already of TJF: I’m on the edge of my fucking seat. 

I wonder if that’s what happened with UV and they encouraged her to collab with a popular artist and she obviously chose the weeknd for MPG but chose to leave him off it but gave in for LFL title track

I’m kind of glad she gave the date I think we’d still be obsessing over the 12-13 month comment if she didn’t.. like every day throughout September I’d be waking up craving a surprise drop. 

I think I remember reading that Dan Auerbach said the label hated his mix of Ultraviolence and forced Lana to meet with some more pop producers, but the pop producers didn’t want to change anything so the label ended up putting out Dan’s version. 
 
edit: so yeah, I think the label cares about success a lot more than Lana 

I know for me, here in the UK. The Lust For Life CD and cassette arrived on release day, the LP and box set were delayed however. And again, with NFR! everything was delivered on release day and the CD and LP were available in my local hmv that week too.

I'd agree that she definitely doesn't seem interested in the numbers anymore, even during Honeymoon promo when she kinda admitted High By The Beach was the song to please the label. Lust For Life was probably some sort of compromise between her and the album to prove she could still score top 40 hits and #1 albums. And honestly, I don't think they would've been so chill with NFR! if it wasn't for Jack's inclusion (I don't agree with this but having a successful male producer onboard probably made the project more appealing to her label). 
But even with NFR! her team pushed signed copies, signed poster bundles, multiple vinyl variants etc in order to get a hit album! So yeah, I know Lana can be unreliable and often misleading but I think the label will definitely want to cash in and try make this album a success.

Then again, the surprise release was something she wishes to maybe do LAST YEAR. Did she change her mind? Was Interscope on board with that when she announced it? 
the only thing that stayed the same is that she wanted a “small era” this time around. 

I got my UO vinyl a couple of days after release. I don’t buy cassettes, so I’m always a bit behind on those news. The shipments in America weren’t super fast from her store, If I recall correctly. 

I still truly think the album is coming the 4th/5th or at least in September. She put it in writing at the end of her question for the culture post, which everyone read, not just fans. And putting it in writing in such an important post makes it seem more definite. (Also, I kinda think she meant the 4th and forgot that August has 31 days, but that’s just me)