Ya mad, rancid girl?
I have absolutely NO CLUE of why some of you get TRIGGERED when discussing someone with 1 (one) album and that has been just one giant example of label fuckery and mismanagement. An easy-and-quick Google can show you how some mammoths from the Music Industry were trapped in label hell for YEARS, including Sky Ferreira's own Fairy Godmother Michael Jackson; Then we have much more recent cases like JoJo, Kesha, Tinashe, Charli XCX and many other girls who signed contracts when they were underage and were put through HELL for no other reason than... you know, "because we can. You should have read the lines!"
It's pretty clear that any initial plan to sell Sky as a major pop artist backfired and, by that point (and I'm talking about 2011. 11 Years Ago) they already invested some great Million$$ on her. They literally had a full album ready for release, 3 music videos, she wasn't working with your next door Soundcloud producer but Dallas Austin and Bloodshy & Avant. It wasn't some sort of "She's cute, we're gonna give this bedroompop girl a chance!", No, it's a fact that SKY FERREIRA was a project that Capitol failed to manage and sell. Once the singles didn't stick, the debut album was shelved, she was put on the refrigerator and no one knew what to do anymore. I guess if you're soooooo entitled about label politics, you know that Major Labels are almost like Loans and artists are obligated to refund every penny invested on the process + have to make sure there's PROFIT. Sky Ferreira wasn't profitable, and then she started to take control and make sure that her music was aligned to her own taste, which meant a left turn over the sound instead of bright-shiny-electropop.
We heard from the horse's mouth that she had to foot the bill over Night Time My Time, and the lack of investment from Label resulted in no singles being promoted apart from You're Not the One and I Blame Myself (which, shocking, weren't pushed over Radio). The album was released without physical copies ready on the release date, and most of the material was released in batches mostly done over demand (so, yes, you can't buy a "Night Time My Time" Vinyl without giving your mortgage away because they were limited pressing in 2014 and then nothing else). She also said that the album being critically acclaimed and adored wasn't something that impressed them, or made them bown down and say "Ok, you were right", but more likely made them resentful that 21yo. Girl managed to put an album out without their hands. If that's not lowkey personal....
And of course, as my original post stated, there's no way she is a saint and shouldn't be blamed. Her "endless perfectionism" is still aggravating the process. But after all this time, she's been the one who actually put stuff on her soundcloud and performed unreleased content. She can be the one editing the music video just because they actually said "You know what? We are not paying anyone anymore to edit this just because you don't like it, lol" and that still doesn't mean she'll be able to release it without propper approval. She also said the music video has been done for 3 (over 4 now) months, so maybe you should send Capitol a DM on twitter asking where is it, since you're besties.
I swear it's fucking psychotic how some of you really want to undermine what it is like to be under a corporation and try to bash artists, mostly women, without giving it a second thought.
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In other news, Happy Birthday Night Time My Time!! Few artists have such a bulletproof Debut album. Maybe because it was like the third album or so in the making, but you get it.
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