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Charli XCX

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So... Maybe I'm overestimating the concept of this era....

 

But since her comments about Beg For You (basically being the song that samples another which all female singers at Atlantic are expected to do) I feel as though everything about this era has been deliberate.

 

Launching the era with OUT OUT, it's very common that female pop stars have to some sort of smash hit before the label is willing to push ahead with an album cycle. And is it a coincidence that Charli and co. just happened to drop this track before the launch of her comeback single? It did the job, it went top 10.

 

Good Ones was the big shiny pop video, with the very current 80s trend throughout. Kind of debuted an image change from Charli (as we knew her in the last era), another thing female pop stars are expected to do. Everybody loves a comeback! The "iconic" video, the serves etc etc.

 

Then New Shapes, something a little more left field, still pop but feels more alternative? We know labels love to pivot when a single doesn't smash like they expected. And the inclusion of Chris and Caroline feels like the sort of alt pop pandering her label would do. Obviously we know they're her friends but keep in mind that this would be a concept.

 

Then we get Sweat, everybody loves a demo or unreleased track that doesn't make the final cut. Would a pop girl album rollout be complete without an orphaned single or abandoned track? Charli is no stranger to this when we look back at the 2016/2017 album rollout that eventually ground to a hault.

 

The album artwork itself, again a lot of pop stars have a cohesive vision when it comes to singles/videos etc. And somehow the album art tends to veer off into something that loosely ties in. I love the album cover and think it's one of Charli's best... But it's quite different to the single art we've been getting.

 

Then we have Baby, the rumoured 3rd single, the one that's been teased after a quiet period. We've been given a snippet of the music video and yet nothing? We all know record labels love to change their minds last minute when they think they could potentially have a hit with another song. ie. Beg For You. 

 

The song that was written for the artist and has a classic sample, screams hit. The sudden third single with last minute music video etc. Whilst Baby sits rotting away.

 

I could be reaching but it feels like this was Charli's intenion, to give us a condensed pop girl album campaign, and an authentic one at best, which details all the shit a female singer has to go through just to be able to release a body of work. And I am thoroughly enjoying the hypothetical chaos.

 

 

 

 

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2 hours ago, bored said:

So... Maybe I'm overestimating the concept of this era....

 

But since her comments about Beg For You (basically being the song that samples another which all female singers at Atlantic are expected to do) I feel as though everything about this era has been deliberate.

 

Launching the era with OUT OUT, it's very common that female pop stars have to some sort of smash hit before the label is willing to push ahead with an album cycle. And is it a coincidence that Charli and co. just happened to drop this track before the launch of her comeback single? It did the job, it went top 10.

 

Good Ones was the big shiny pop video, with the very current 80s trend throughout. Kind of debuted an image change from Charli (as we knew her in the last era), another thing female pop stars are expected to do. Everybody loves a comeback! The "iconic" video, the serves etc etc.

 

Then New Shapes, something a little more left field, still pop but feels more alternative? We know labels love to pivot when a single doesn't smash like they expected. And the inclusion of Chris and Caroline feels like the sort of alt pop pandering her label would do. Obviously we know they're her friends but keep in mind that this would be a concept.

 

Then we get Sweat, everybody loves a demo or unreleased track that doesn't make the final cut. Would a pop girl album rollout be complete without an orphaned single or abandoned track? Charli is no stranger to this when we look back at the 2016/2017 album rollout that eventually ground to a hault.

 

The album artwork itself, again a lot of pop stars have a cohesive vision when it comes to singles/videos etc. And somehow the album art tends to veer off into something that loosely ties in. I love the album cover and think it's one of Charli's best... But it's quite different to the single art we've been getting.

 

Then we have Baby, the rumoured 3rd single, the one that's been teased after a quiet period. We've been given a snippet of the music video and yet nothing? We all know record labels love to change their minds last minute when they think they could potentially have a hit with another song. ie. Beg For You. 

 

The song that was written for the artist and has a classic sample, screams hit. The sudden third single with last minute music video etc. Whilst Baby sits rotting away.

 

I could be reaching but it feels like this was Charli's intenion, to give us a condensed pop girl album campaign, and an authentic one at best, which details all the shit a female singer has to go through just to be able to release a body of work. And I am thoroughly enjoying the hypothetical chaos.

 

 

why are you a literal genius :ma:

i knew charli was definitely up to something but i couldn't exactly pinpoint what she was up to and you really described it perfectly

i kinda wanna bookmark this actually :assad:


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5 hours ago, the ocean said:

 

why are you a literal genius :ma:

i knew charli was definitely up to something but i couldn't exactly pinpoint what she was up to and you really described it perfectly

i kinda wanna bookmark this actually :assad:

I don’t think any of this was intentional ddd, she said she was going to play multiple characters and that didn’t pan out. 

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Anyone has that tag/stem which she whispers "it's charli, it's charli baby"???? 


@WHORE OF TROPICO   ⇨   @SALVAWHORE             

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I genuinely think she just made a more polished/less experimental pop album & is trolling with the whole sellout commentary thing like I really don’t think this concept has any kind of depth to it. She’s just having a more traditional pop era.


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4 hours ago, TrashMagiq said:

I genuinely think she just made a more polished/less experimental pop album & is trolling with the whole sellout commentary thing like I really don’t think this concept has any kind of depth to it. She’s just having a more traditional pop era.

 

It's really true. 

People have to realize this by now. She did all this ON PURPOSE. She is trying to make that kind of blandest, shallowest sounded project ever to mock this industry. This will be her last hurrah before leaving her label (since they've been asking her to make a mainstream era for years - and her only most mainstream era was "sucker").

All those cryptic post on ig about selling her soul to the devil, "tips for new artists" posts are literally sarcastic af. Notoce how she is embodied a "soulless popstar" persona/character in this era as well. This is her take on how Hollywood works in the actual music industry. It's pretty funny & entertaining. So... she is really on her track tho. 

Her mind is no joke.

 


@WHORE OF TROPICO   ⇨   @SALVAWHORE             

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2 minutes ago, Whore of Tropico said:

She is trying to make that kind of blandest, shallowest sounded project ever to mock this industry

So you're saying her new album is bland and shallow? 


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11 minutes ago, COLORINGBOOKS said:

So you're saying her new album is bland and shallow? 

 

i'm not saying her new album is actually bland and shallow - i'm saying that she is trying to make it out to be that way, like "the role" of her new album for this era is to be that "bland & shallow pop music" - it's like the concept, and it's brilliant in my opinion, and not many people get what she is doing.

 

You see how some stans complaining about "her going back to basic pop music" and those shits after she dropped good ones? lol like i said, this is psychological intentional - just like Lady Gaga's ARTPOP years ago when she made an ad like "don't buy LG's new album ARTPOP" & "Lady Gaga is over". Charli also tweeted something like "what if my new album is a social commentary on pop music or just that i love to make pop music" - it's all satirical.

 

So if her new album is bland & shallow for you, then that's the point & you'll get it, but once you get it, then this could be one of the best era she ever served. Just saying.


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21 hours ago, blameitonme said:

i still can’t believe she reincarnated party 4 u and put it on hifn….what a moment ! :omg:

She was struggling to reach 10 tracks and started sifting through old material, we got lucky.

 

In an alternative universe I would've liked this on Pop 2 (as the OG version)

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