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I’m kind of glad she gave the date I think we’d still be obsessing over the 12-13 month comment if she didn’t.. like every day throughout September I’d be waking up craving a surprise drop. 

I think I remember reading that Dan Auerbach said the label hated his mix of Ultraviolence and forced Lana to meet with some more pop producers, but the pop producers didn’t want to change anything so the label ended up putting out Dan’s version. 
 
edit: so yeah, I think the label cares about success a lot more than Lana 

I know for me, here in the UK. The Lust For Life CD and cassette arrived on release day, the LP and box set were delayed however. And again, with NFR! everything was delivered on release day and the CD and LP were available in my local hmv that week too.

I'd agree that she definitely doesn't seem interested in the numbers anymore, even during Honeymoon promo when she kinda admitted High By The Beach was the song to please the label. Lust For Life was probably some sort of compromise between her and the album to prove she could still score top 40 hits and #1 albums. And honestly, I don't think they would've been so chill with NFR! if it wasn't for Jack's inclusion (I don't agree with this but having a successful male producer onboard probably made the project more appealing to her label). 
But even with NFR! her team pushed signed copies, signed poster bundles, multiple vinyl variants etc in order to get a hit album! So yeah, I know Lana can be unreliable and often misleading but I think the label will definitely want to cash in and try make this album a success.

Then again, the surprise release was something she wishes to maybe do LAST YEAR. Did she change her mind? Was Interscope on board with that when she announced it? 
the only thing that stayed the same is that she wanted a “small era” this time around. 

I got my UO vinyl a couple of days after release. I don’t buy cassettes, so I’m always a bit behind on those news. The shipments in America weren’t super fast from her store, If I recall correctly. 

I still truly think the album is coming the 4th/5th or at least in September. She put it in writing at the end of her question for the culture post, which everyone read, not just fans. And putting it in writing in such an important post makes it seem more definite. (Also, I kinda think she meant the 4th and forgot that August has 31 days, but that’s just me)

Do you guys think she said september 5th because the album is actually coming on the 4th and that would be her ''surprise release''? 

it’s super hard to know what strategy is best for her because we aren’t present behind closed doors. And anyone who would reread my numerous posts qu’ils think that I contradict myself more often than not because I honestly don’t know what is Interscope’s “endgame” with her anymore. She doesn’t care for a number 1 album at all, but I wonder if they still do, which was something they always wanted, based on their official promo statements (“She reached number last year with LFL”, “the number one album UV”, etc.). Even with Norman, they had their hopes up I guess and it didn’t happen at all. She’s doing well over streaming Over time, she got critical acclaim with Norman... I don’t know if they “changed their strategy” with her or not. 

Welp

Unmanifesting, then.

Every mariah carey related manifestation results in a curse 

Every mariah carey related manifestation results in a curse 

Every mariah carey related manifestation results in a curse 

Every mariah carey related manifestation results in a curse 

Every mariah carey related manifestation results in a curse 

Every mariah carey related manifestation results in a curse 

Every mariah carey related manifestation results in a curse 

Every mariah carey related manifestation results in a curse 

Every mariah carey related manifestation results in a curse 

um anyways

Honeymoon had the best rollout imo: she created some buzz uploading the title track on YouTube in the middle of july, then at the beginning of august she announced HBTB as the lead single, and released it a week later with its video following.
Middle august she posted on Instagram the textless billboard captioning it with the date of release and the following week she posted the tracklist and the album was available for preorder.
And then 2 singles before the release: TLY as a promo single and MTWBT with its music video.
Also, Honeymoon hotline was a nice addition!
In the span of two months we have had everything, no draggings nor excruciating waitings with no word about what was going on.
That era has been low key, but professionally planned and well executed 

so... recap- 

poetry came out. still haven't read, bc personally just stubborn to wanting to hold the book first. were there any possible clues to that, when talking about the album? 
sept 5th release from her insta post. 
mentioned TJF twice, 2 posts, other one removed- maybe a good solution for those not wanting to over-hear it. 
her bro was taking photos of her, and was recording her over the music. 

since then, we've imploded over the 5/8 date, which turned out to be true-ish, like a day or so after.
no cover,  no announcements. no teasing, aside from the 2 posts. 

/

thoughts: 
- mindset from her controversial post, indicates a back to roots, or at least a more uninhibited tone/attitude. 
- hanging w her friends A LOT, good for her. maybe a bartender/friend track. 

/ 

campaigning still: 
a folklore type of release when it comes to vinyls. 
martini on fire shoot, UO alt cover. 
off white pearlescent, amber variant, marble/splattered look. or maroon, based off the snippet. 

I personally don't really think the rantings hold much objective warrant bc she mentioned Sept, and we should just wait til the calendar gets there. wish we got more stuff too, but I mean, she said what she said, and there's nothing much to it. maybe as we get closer to it?

/ 

wondering if this'll be like a mesh of lfl and hm. in how it'd be nice to see the identity-based forte that HM had, w how socially ambitious and open lfl was. personally'd want some kind of btd energy, that and more of a hip-hop sound. though really at the end of the day, i just wanna know how she'll change the overall soundscape/ influence others again.




 

Okay I think the frustration is def valid here, the lack of information is annoying. However, the NFR roll out was messy and dragged on for an entire year. It turned off a lot of fans by how unprofessionnally and unplanned the whole thing came about.

We've only really been officially aware about this album for less than two months now. We're all eager for sure, but this is not that bad.
Agreed that it'd be great to have more than an album announcement in a messy/controversial open letter on Instagram and a now archived snippet. But I'd never want the NFR roll out for any further albums tbh.

Sept 5th is the day I get back from a very exhausting study trip, so here's how it's gonna go:
The album drops at midnight on Spotify, whether she says anything about it before then or not. I wake up on the 5th after a good sleep, listen to it and fall in love with her music and lyricism again. More than half the album makes it into the better half of her discography. In fact, no, all the songs do. Then this whole album becomes my anthem for the rest of the year while I'm writing my thesis and even though it may not reach the level of Honeymoon and Ultraviolence, the album WILL be on par with MAC, Venice Bitch, 13 Beaches and Cherry 
 
 

17 days until cocc