honeymoon is alive

Last night, Lana Del Rey met some fans while dining at Jianna in Greenville, South Carolina.

“I mean, Henry, come on
Do you think I'd really choose it?”
 
I can’t believe she lied again, she indeed chose tough over henry 

Henry is such a beautiful song and is arguably one of the most Lana songs out there in existence. The chord progression is gorgeous, the melody (especially in the chorus) is so LDR, and it thematically fits in the country genere in such a fluid and creative way that makes me like country (typically not really my thing but her spin on it is so digestible and dare I say enjoyable). We need to manifest this on the next record 

This is a part of being Lana fan - being teased all the time for a long time periods to the point when it gets frustrating and only then releasing the thing. Not you all acting surprised again.
 

While it’s frustrating, I get why they’re doing this. Withholding IS a viable tactic.
 
Super Freaky Grandma, I’m Good (Blue) were teased and allowed to circulate the clock app for months before release. Unholy was teased for like a month and kept getting pushed back. People were saying the same thing: “The hype is going to die! No one will check it when it’s finally released”. That’s ain’t true, is it ? Unholy was still huge.
 
The most recent song that I know of that has this tactic is “I Need Some Help” by P0st M4l0ne and M0rg4n W4ll3n. They teased the song in March  and performed the song live on April 28th 12 days before finally releasing it on May 10th. That’s 2 months from teasing to releasing. Longer if you think about the lead up to the announcement itself. P0st was sent to perform in a bunch of country music fest and mingle with a bunch of country artists before even announcing that song to get that audience familiarize with his name and that he has new “country” music coming out. The song had P0st and M0rgan doing meet ups (PR pics for social media), snippets teased for months, a live debut all before release. The music video was ready and was released the same day.
 
Guess what L4na has been doing ? Her random country fest quests and Quavo meet ups weren’t for nothing. It was for this release. I’m bringing up P0st because they both signed to UMG publishing. They are both releasing a country album this year. The release feels too similar to not notice.
 
At first, I thought her team doesn’t have a plan but now that I’ve seen it unfolding. I think they do. The new snippet and live performance were what pushed me over to that thinking. I thought it was going to be (like everyone thought) a one off random snippet L4na always do (Happiness is a butterfly, Cinnamon, Rockafella My Umbrella, Henry). But they “hung out”, then teased the first snippet, then a second snippet with more of the song, then a live performance. It seems calculated. The video has also been shot. It IS a plan.
 
Withholding the release and letting it marinate on socials is good, esp if it’s doing well and doing good numbers/impressions. I do hope they don’t let it marinate for too long, but at the same time, I haven’t seen any real negative effects of the quote-on-quote releasing too late. Songs that went viral on TikTok even after a long while still did great numbers when they got officially released.

For the first time in few years It’s the label I think and not lana. 
 
 
BTW announcement today and tough out on FRIDAY! Delulus unite!  we hold the power 

I just don’t understand why they are taking so long… the video is clearly ready to go so just hurry up and release it. 

I'm so over it., personally.
 
The only thing that's keeping me tuned in is hope that they're working on promoting the shit out of it because they know they have a good shot at Billboard top 20.
 
So, finalizing the artwork, putting up billboards, color correcting the videos ,sending the song to radios, setting up intervieews, playlisting, SEO, listening parties...
 
If the song ends up getting the standard issue LDR single dorp treatment, then I'll be seriously pissed.

This is ridiculous lol. Like WHAT are they waiting for? Do they think "withholding" is a viable music marketing tactic? 

i just know her team hates her cause i said it before and i will say it again, let the light in could be GIANT if they wanted to…

literally, there are videos with 2 million likes this song should be already out atp

Strongly feel in my bones it’s coming Friday 

It’s crazy cuz I wasn’t expecting the kinda bridge we got.. it’s a very typical lana / BTD esque kinda bridge. Reminds me of freak demo bridge.. very bright. Didn’t think it would work ina trap song with quavo but damn it’s been stuck in my head.. and it pairs so well with that addicting chorus....

tough 

i just know her team hates her cause i said it before and i will say it again, let the light in could be GIANT if they wanted to…

literally, there are videos with 2 million likes this song should be already out atp

i just know her team hates her cause i said it before and i will say it again, let the light in could be GIANT if they wanted to…

i just know her team hates her cause i said it before and i will say it again, let the light in could be GIANT if they wanted to…

literally, there are videos with 2 million likes this song should be already out atp

there isnt any logical argument to not drop this on this friday.. the song had already be perfomed in full.. big snnipets everywhere.. and its not like her team have a big plan for it.. just drop it now sh1t

Why do they keep doing this? It's not like she has to promote it, the fans always do it for her

If they take too long the hype is gonna die down
I’m pretty sure people are already rewatching the snippets on Instagram and the live performance and will get a little tired if they don’t release it soon :/

literally, there are videos with 2 million likes this song should be already out atp

literally, there are videos with 2 million likes this song should be already out atp

literally, there are videos with 2 million likes this song should be already out atp