imaginist

it must be hard being stupid. I wouldn't know. Go do poppers and stream Gaga you hapless heathen
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Say it louder please 

Because it’s a video with music playing the entire time 

Say it louder please 

Say it louder please 

Because it’s a video with music playing the entire time 

Say it louder please 

Say it louder please 

Say it louder please 

Say it louder please 

The “bts” shots some of you keep talking about aren’t really “bts” at all.. they’re just apart of the music video.. you’re just looking at it incorrectly

Because it’s a video with music playing the entire time 

This is the best summary of the video.
 
It’s crazy people keep calling it a cute BTS video, when it IS the official one! I think this is my favorite video of hers in recent years. 

People really hate having to think or process anything and honestly they’re really missing out 

Lana is definitely referencing Marilyn's death and comparing it to her own life, so I did some research.
Stay with me, sorry it's a bit lengthy
 
First, we have to look at some theories about Marilyn's death for context.
 
In a recent Netflix documentary, Marilyn's housekeeper, Eunice Murray, stated Robert Kennedy was at Monroe's home in the afternoon on the day she died. In the days leading up to her death, Marilyn told a friend that she was "very much in love and was going to marry Bobby Kennedy." The housekeeper also stated that Bobby and Marilyn had a terrible fight on the day of her death. The documentary confirms that Bobby flew to the airport in a helicopter to catch a flight around 2 or 3 am on the night of her death.
(https://www.esquire.com/entertainment/movies/a39840131/marilyn-monroe-death-true-story-netflix/)
 
According to an article discussing Marilyn's death, an LA District Attorney "believed that Monroe was given just enough chloral hydrate to make her unconscious. Someone then dissolved about 30 Nembutal capsules in water, which was given to Monroe via an enema bag. The drugs were absorbed by the large intestine, and that was how she died from an overdose. Based on his theory, Miner said that someone else killed Monroe."
When the pills are taken normally, orally and undissolved, they leave a yellow stain on the small intestine. Marilyn's did not have a stain.
 
Continuing with this theory, Marilyn was crossed by her lover, Bobby, who decided to kill her after their argument earlier that day. He gave her chloral hydrate and injected dissolved Nembutal into her large intestine and she died.
 
I think this is highly convincing, especially because her organs conveniently disappeared after the short investigation concluded.
 
The video as it relates to Marilyn:
Looking at the video, it's clear the old man is Bobby and Marilyn is playing the role of his sugar baby, "dancin like the young and reckless". The necklaces represent the gifts he gave her and how the dangerous nature of their relationship, and the thrill she got from being involved with someone as notorious as "Rockefeller," kept her holding on. The same could be said about her relationship with fame. She eventually lost her sense of self after "playing" Marilyn for so long, and it led to her death. The candy necklaces can also be seen as metaphors for his, or fame's, materialistic/romantic/sexual possession over her, and you can see her uncomfortably pulling at the necklaces later in the video wanting to be free.
 
Later, the bloody car and trunk heighten the gruesome truth of the paparazzi and media publicizing photos of Marilyn's gruesome fate.
 
Over-all Message: 
At 4:07, Lana says, “The whole thing about the video–why it’s all supposed to be behind the scenes–is because all these women who change their names, change their hair–like me–it’s like they all fell into these different snake holes. The whole point is: how do you learn from that and not fall into a thing?”
 
These women fell into "snake holes" while playing their celebrity personas, like actresses, and got hurt searching for fame and its benefits. The downside of entertaining a celebrity persona is your persona begins to split between your character and your true identity. Eventually, you lose your grounding, and someone takes advantage.
 
Down the thread, @wildheart noted the similarities between Lana's and Veronica Lake's outfit in "I Married A Witch" promotions.
"Veronica Lake was born Constance Ockelman and changed her name when she came to Hollywood. She was known for blonde wavy hair and her style became very popular in the 40s. She struggled with alcoholism and while she didn’t die, her addiction did have to do with her leaving Hollywood to find recovery."
 
Lana is paying homage to Veronica, and pointing out similarities between her, Veronica's, and Marilyn's stories. They all created Hollywood personas with new hair, names, and personalities.
 

 
 
The last shot with her sitting on the Hollywood Walk of Fame is a reference to this pic of Marilyn, I think. Pretty sure it's edited using pics of Norma Jean on the beach but conceptually, it's strikingly similar.
 

 

Lana also isn't wearing a necklace in this shot which shows she is free from him and her desire for the thrill
She's reclaiming herself and her accomplishments, free of anyone's control.
(She's referencing the Love music video with the hair, makeup, and outfit - I LOVE)
 
In the video, Lana explores the dangerous power dynamics and situations that can be forged when someone creates and maintains a Hollywood persona.
She questions how you can learn from these situations, and how you keep from falling into similar ones. Additionally, how can you regain your stolen safety, stability, and sense of self after playing a Hollywood persona/splitting your personality for so long?
 
Lana is referencing the Born to Die era in multiple shots throughout the video. Going by my theory with the Marilyn and Bobby parallel, I'm guessing she was in a similar situation with someone around the BTD era (my guess is Harvey but who knows). Ultimately, she was haunted and thrilled by her relationship with Rockefeller/fame because of how dangerous it could be for her. She was so caught up in playing the part, she lost herself.
 
SUCH an incredible music video 100000/10

this is LDR multiverse and we are living in it

To the haters, she literally made this video for you 

Gotta be honest, Candy Necklace was probably my least favorite song on this album. But, having visuals and discovering her intentions behind the song take it to a whole new level for me. I’m obsessed lol
 
I also don’t recall ever being confused by her lyrics until I heard this for the first time. The video suits it so perfectly though and it all comes together 

Gotta be honest, Candy Necklace was probably my least favorite song on this album. But, having visuals and discovering her intentions behind the song take it to a whole new level for me. I’m obsessed lol
 
I also don’t recall ever being confused by her lyrics until I heard this for the first time. The video suits it so perfectly though and it all comes together 

Gotta be honest, Candy Necklace was probably my least favorite song on this album. But, having visuals and discovering her intentions behind the song take it to a whole new level for me. I’m obsessed lol
 
I also don’t recall ever being confused by her lyrics until I heard this for the first time. The video suits it so perfectly though and it all comes together 

Gotta be honest, Candy Necklace was probably my least favorite song on this album. But, having visuals and discovering her intentions behind the song take it to a whole new level for me. I’m obsessed lol
 
I also don’t recall ever being confused by her lyrics until I heard this for the first time. The video suits it so perfectly though and it all comes together 

To the haters, she literally made this video for you 

To the haters, she literally made this video for you 

To the haters, she literally made this video for you 

To the haters, she literally made this video for you