Pink Champagne

Let's just be happy she didn't do this
 

Let's just be happy she didn't do this
 

Let's just be happy she didn't do this
 

Let's just be happy she didn't do this
 

Let's just be happy she didn't do this
 

You don't have to like the album cover but please be respectful of Chuck and Lana

i went to a Lanas Pages on facebook and see so many bad things about the cover.. Its a shame.. She make everything for us.. She dont need money, charts or arwards.. Everything she do are for make our life happy.. And the fans drag her so bad.. =( Its a shame, terrible
 

You guys hate to see her smile. That's a shame

Kinda sad how Lana said that LDR5 is for her fans but her fans can't appreciate anything she does. The only thing anyone knows how to do is complain

Did anyone notice on one post her location is hollyweird and another is no location and the last is hollywierd spelled wrong I love her

Halsey was found dead drowning inside her hopeless piss fountain at 5:35pm GMT on the 11th of April 2017

Hopeless piss fountain who?

Depression? Who? What? Never felt that. Never experienced that emotion. Don't know who that is.

We can skip that one

Yaaaasssss you go mama
 

I'm laughing so hard at most of y'all who were telling us that Tuesday had no meaning. Suck it hoes.

Strap in kiddos, here's my graham4anything style analysis of the covers BTD and LFL.
 
BtD vs LfL Cover Analysis
 
Album Titles
As it's been discussed previously, Lust for Life is probably a play on Born to Die. Both titles feature a verb (if you take "lust" to be an imperative verb rather than a noun), its preposition, and the object of that preposition. Born in order to Die. Lusting in pursuit of Life. There is also a clear semantic contrast between "die" and "life". They're opposites and highlight an opposing focus to ones ideological outlook on life- Am I living just to die, so that my focus is on death? Or am I living for the sake of life, so that my focus in on life? These contrasts probably inform us a bit about the direction Lana is going to take in this album.
 
Covers in Comparison
A few comparisons can be made which lead me to believe that the LFL cover is an intentional harkening to the BTD cover. They both feature Lana standing forward, facing and looking into the camera, in front of a car. Other users here have pointed out that the car appears to be a similar kind to the one on the BTD cover. In both covers she takes up about the same amount of space. Both covers also feature a similar color scheme, with Lana in white, against a blue background. To me these similarities make it clear that she is trying to evoke BTD for a purpose which we will further explore.
 
Covers in Contrast
 
Styling
In the BTD cover, we see Lana in a clean, buttoned up white blouse, perfectly styled hair, large earrings and reddened lips. These details give Lana a clean, manicured look. In contrast, the LFL cover features a lace dress, a more neutral lip, and daisies in the hair, which are placed asymmetrically. This creates a less crisp look, more organic and inviting, less cool and composed. Besides the daisies, the LFL cover features no ornamentation either (like jewelry). In contrast with the large shining earrings on the BTD cover, this would signal a turn away from opulence (which hasn't really been a theme since UV).
 
Lighting
In the BTD cover, the photographer relied on natural lighting for the shoot. Natural lighting creates heavier shadows, putting a good portion of Lanas face in shadow. A shadowed face appears more mysterious. In contrast, on the LFL cover Lana's face has been fully illuminated, and there is little shadowing anywhere on her face. This makes her appear less mysterious, more open, more "transparent" (perhaps a response to years of journalists badgering about "the MYSTERY of lana del rey").
 
Font
The BTD cover makes use of what we've come to know as "her" font, the tall, unadorned, statuesque trademark font. The font is very utilitarian- it has no flourishes at all. It appears cold and uninviting. Contrast with the LFL font which is full of flourishes and personality. This adds a more personal touch to the cover, and makes it appear more genuine and inviting.
 
Tone
In the BTD cover, Lana looks directly into the camera, impressively unexpressive. There is no indication of emotion on her face, so we rely on other cues to determine the tone of the cover- the heavy shadows, the tight styling, etc. On the LFL cover, Lana looks right into the camera and smiles. This very obvious indicator of emotion causes us to look to her to determine the tone of the cover- which would appear to be a happy one.
 
In Conclusion
The comparisons between these covers give us the impression of an evocation of a previous era, but more importantly, the contrasts inform us as to what this evocation means. I believe that Lana intends to give us an album that is antithetical to Born to Die, with an emphasis on life rather than death, on purpose versus futility. Styling and tone choices lead me to believe that this album will attempt to be more genuine, less manicured, and more approachable than previous works.
 
Why the border?
My theory on the border is that it's supposed to look like a polaroid or like we're looking into a television screen, but I'm honestly not sure.

The Mike Pence promo approach

lmaoooooo @ ppl still finding something to complain about

I think that the album will really stand out on the shelves. That smile is gorgeous. At first I didn't like it but it's growing on me really fast.

And the cherry on the top of the iced cake is that her smiling face can be used as meme material and that, friends, is a gift of immense valour

The same aesthetic of BTD...
 
And that's where the beginning of the end begun

I trust her vision for this album so much (I don't hate the cover, but I don't love it). This era seems far more calculated than the rest, which gives me hope that we'll have cohesiveness we haven't seen since BtD. So stoked for the track list

Spoiler: she's doing an iTunes concert on the moon. When will your fave