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OH, FUCKING HELL, BITCHHHHH! THIS SHOT!

this is LDR multiverse and we are living in it

Pleeeeeaaaassseeee I am absolutely inconsolable rn I can’t even process my thoughts about this She’s a genius. The symbolism throughout the whole video has me dead. The concept is incredible. Truly blurring the lines between real and the fake… The bigger the hair, the higher the crown

This video was showstopping. One of her best. If it didn’t have the BTS footage it would’ve just been glamour shots with no clear story. Very gorgeous glamour shots, but it wouldn’t have the same impact.

Maybe the fact that she includes all those bts cuts alongside with official video is to prove a point that all these hollywood women she portrays in this MV (Marilyn, the black dahlia girl etc.) have all faced tragic ending by the exploitation of the media. And while her fake "character" in this video has the same ending (m*rdered & the paparazzi all swarm around her dead corspe) - she herself, in fact - the real Lana Del Rey in real life "behind all the scenes", behind this "character" is still alive & breathing, as we see in the ending of the video - it's just all "made up" It's giving National Anthem right here

Parallels of the Candy Necklace video and her other videos from her past 9 records What a beautiful 15 years x

she looks like a vampire goddess here I'm SHAKING I love this picture so much they look so fucking good they look like they're ready to take over and rule the whole world

Get out of here. Seriously.

It wouldn’t be a Lana release if half of her fans weren’t complaining about not getting what they wanted

I love this music video, its so interesting with all the references and the message with the bts stuff I swear she's referencing her BTD look with that long blonde hair and the cloak and white dress...plus the bloody car...all so interesting

This is my favourite thing in a long time. Also, I didn't quite fully grasp what she was explaining until I read this YouTube comment: Edit: I also need to say, that ending from the diamonds dropping into blood, to the implied murder scene, to her smile at the ending... that gave me the same chill that her BTD era videos did with the car crash in BTD, being pulled underwater in Blue Jeans, the jump in Summertime Sadness, the shooting in National Anthem. This is full circle IM CryINg. Also thank you Jon Batiste. You were gorgeous too!

the behind the scenes IS the music video you ungrateful whores

it's a commentary on being a woman in Hollywood... everyone watching you, being under the eye of the camera, being constantly observed from all angles and all the different versions of yourself you put on for the public lana talking in the background of the clips represents her taking charge of her life, finally being of charge of her art and direction and how the media around her is published

That was ART. At the end where she was supposed to be dead like all these other women but made it out alive and happy omg

Ma’am, she’s an actress! Loved the concept of it being BTS, her look w/ the blonde wig and the hood… then when she takes the blonde wig off and there’s another wig underneath… homegirl has been watching drag race. This eerie song deserved an eerie music video and that’s exactly what we got!

its meta I like it actually!

I literally watched this video thinking omg lanaboards are gonna be gagged and was surprised to hear people complaining?? im so confused this was SPECTACULAR

her mind is so big thats why she has the beehive

soo btd coded

"sitting on the sofa feeling super suicidal" while she's portraying marilyn...

Another detail that I loved: when at the end they show all of them wearing the necklaces except the last Lana (the one with the Priscilla hair), I think it could mean that she’s finally free? From the media? so many interesting clues

"Cause the whole thing about the video is like why it was all supposed to be behind the scenes was because all these woman who like changed their names, changed their hair like me and stuff, its like they all fell into these different like snake holes so the whole point is like how do you learn from that and not fall into your own thing" she says that at 4:06 Interesting concept

The Born To Die Lana is alive and breathing

Well she explains in the video why she decided to record it in that way so the answer is right there I think it’s creative and looks great!

The “bts” shots some of you keep talking about aren’t really “bts” at all.. they’re just apart of the music video.. you’re just looking at it incorrectly

The inclusion of the BTS footage *is* the whole point. This adds so many interesting layers to an already deeply strange, complex and elusive song. What an astonishing achievement.

why the hell would you spend so much money recording a professional video with looks and makeup and wigs just to not include the best shots in exchange for shots of people shooting those shots? i just do not understand

One of her best videos ever tbh

this was so beautiful and big brained imo.

one of her best videos idc. also i cant believe the big hair made an appearance after all these years it still looks AMAZING on her

My take is who cares So tired of this discourse

i think we should also talk about how hot Jon Batiste is

This is just like her Burning Desire look but with blonde hair I love all the self references in this music video

you're just not getting it babe. It's a dis of the whole idea of nonsense pop video culture. music videos are dying out, people don't care, and the idea of Hollywood glamor and red carpet culture is tired af. because everyone knows right now that behind it is hard work, and pain, and sweat, and blood and couch casting, and tons of money and advertising and unequal pay, etc she explicitly voices this in the video by saying "i can't be a robot." she's over the industry. Like really over it. Tired of playing the game. She dissed it with Arcadia but this is taking it to the next level. So that's why she said "where do we go from here?" It's a full 180 from her BTD videos. honestly, i think it's the best and most important video of the year.

Priscilla hair is back

THE CLOAKED LONG BLONDE LANITA. IM ABSOLUTELY FLOORED

i think the necklaces represent each of the women before her who had tragic endings. her not wearing one might represent her breaking the cycle

this is so cool its so funny how she swings between these high concept videos and random iphone footage of a chicken in her back yard

many thoughts...head full

To my understanding, the 'Candy Necklaces" are all women in Hollywood, or really just famous women, being objectified and glamourized and overall dehumanized. I (think) the first might be Jackie Kennedy? The second woman portrayed is obviously Marilyn Monroe. I (also think) the third is a Jessica Rabbit, or a real life Jessica Rabbit-esque woman. Then its the Black Dahlia, and finally, Lana herself. They are the candy necklaces. The constant behind the scenes shots are meant to humanize these women, showing that they're more than figures or representations in the media, they're real people. The blood, to me, signifies the often tragic ends to this style of life, being idolized, etc. It could also just be a reference to the tragic end to Elizabeth Short (Black Dahlia), as her scene was shown right after the blood.

the big hair literally made me jump and scream like BIG HAIR!?!!? IN 2023!??

I wasn't sold at first, but... I'm sold Not only does this work so beautifully with the process-is-product aesthetic on Ocean Blvd, but is honestly such a definitive LDR statement. Like, the fact that there's already discussions about the BTS shots being inauthentic just speaks to how well she executed this concept of "blurring the lines between real and the fake" (to quote a certain BtD classic). You never know what's a persona and what's genuine LDR (whatever that is!). And the audacity of ending the video with her posing with her (as yet) nonexistent Hollywood star? It doesn't get any more classic Lana. In awe

Dont have the time or the mental energy to elaborate now, but this may be the peak of her artistry till now. All of her deepest fears and ambitions summed up in such a smart, beautiful and disturbing way.

She literally explained it in the video WHY it's a behind the scene video, so you can't get rid of the behind the scene footage just because you want more professional footage of Lana serving looks. The behind the scenes stuff is the whole point, so it makes sense why most of it is the behind the scenes not the actual professional shots. She clearly has a vision and I think it executed pretty well.

EPIC SLAY The concept The deconstruction of pop culture glamour The obvious shade at the music industry The diamonds in blood Lana's looks The fashion! The throwback to National Anthem and Born to Die glamour The noir look and feel The uber hotness of John Baptiste How the teaser was already conceptual, when you think about it The fashion!!! One of her top 10 if not 5 videos ever and her best since Don't Call Me Angel. I am dead ☠️

AHHHHHHHH!

I found this video to be so captivating. The incorporation of the behind the scenes footage mixed with the official footage makes it feel like you’re watching the lives of these old Hollywood stars. That part with Lana talking about acting like a robot while dressed as Marilyn was really powerful as well. And of course she looked absolutely stunning. My favorite look has to be the one at the end with her Walk of Fame star. I can’t say this is what I was expecting this video to be, but I’m pleasantly surprised